Winning local clientele nowadays is not easy, it is essential to stand out above your competitor, this a lot of effort such as personal tactics and some digital marketing. Some local marketing may be free, and some come at a cost, but both are pretty easy. You need to relate with your local community, existing clientele and at the same time stand out. This requires some clever direct marketing as there is only a limited amount of customers in your areas for your product or service. Remember your competitors are aiming at the same client base thus you need to use good tactics to get them to come to you.
So, let’s look at your options:
Facebook and LinkedIn are a good starting point for a small business to get to your local customer base. Remember to be active on this media and reply to all queries that come through quickly and swiftly. Promote offers and special events on face book and use Linked in to connect with other business owners.
Online marketing can be very powerful but needs to be targeted to your local community to be effective. This type of marketing will give you access to new potential clients
Find a professional organization where you can submit your profile and contact details for local listings and industry specific. Maybe go as far as the local Chambers of Commerce and list your business there.
This is a free and a good marketing way to get customers to your site, however, this is a more shotgun approach where you can get customers from all over the country and world. This media will reach your local client base and the bonus is you are reaching a much bigger client base.
This might not be a new or innovative way to attract clients, but it is still a powerful tool to get customers coming to back to you. I believe that e mailing customers is an effective way to get customers back for repeat business.
It is always a plus to get involved with your community, they get to know you and your business whilst you showing you are a contributing member within the community. Look for local events where your business may be able to get involved, this will spread brand awareness.
You can get good strong qualified leads while strengthening your relationship with your current client base through a referral program. Customers are more likely to use your product or service if you have been recommended by a family member or friend.
Implement some of the strategies listed above as they are easy and cost effective and soon you will be in a position to start planning how to expand on the above.