Selling anything today is tough but selling a business in today’s economic climate is a lot tougher. A broker will promise you the earth and give your company an unrealistic value to get your business on their books. This comes with a long-term agreement (always read the small print), a high upfront fee to put your business on the market with an even higher back-end fee should they sell your business.
Even though the upfront fee is a norm in the industry, it is not to replace the lack of service used by a brokerage just looking to get as many businesses on their books as possible, putting an ad a web site and hoping for the best does not cut it.
The upfront fee is a contribution to the work and marketing to be done by the brokerage firm you entrusted to list your business on the market.
Before agreeing to pay any money to any company ask what they will do for you besides placing your company on their web and hoping that sometime, somewhere, someone that is in the market for that type of opportunity will actually enquire about the possibility of buying your business. Ask them to tell you what they will do for this sum of money that you have paid in advance and are they able to back this up?
What does a broker promise you to get your business on their books?
Is their promise on their agreement? Ask how they will back this up? But most important, will they be held accountable to do what has just been discussed?
Our agreement states exactly what we will do to sell your business and we sign for this commitment. We use a 3 way approach to selling businesses and every step of the way, we keep you, the customer, updated to where we are and where we are going to next. But, above all, you can hold us accountable that we will do what we say we are going to do.
A promise we make is a promise we keep